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Amazebox Packaging
Arena Flowers


I was approached by Arena Flowers to create banding and packaging concepts for Amazebox, a gift box containing flowers, gifts and card that can be posted to your home.


I created a series of bold hand drawn botanical illustrations that wrap around the entire box seamlessly when opened or closed. I also created a bespoke identity for the brand by customising an existing typeface, the letter ‘o’ playing into the idea putting a smile on someones face.


Arena Flowers are the UK’s most ethical florist. They have set tough standards, established challenging ambitions and maintained relentless commitment to improving the lives of our people and planet.

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